Why Millennials are so Focused on Food
Millennials are stealing the spotlight from Baby Boomers, becoming the “It” generation, setting all the trends. These young adults, born in the 1980’s will soon be the segment of the population with the greatest buying power. Where research dollars were once spent studying the habits of the post WWII babies, those funds now go to research every aspect of millennial life. Their habits, interests and desires are the stuff research is made of. Every corporation longs to know their every whim and will throw money at anything that seems to appeal to the early adaptors of this generation. They are the leading users of online shopping sites like Groupon where they shop for brands like J. Crew that fit the casual lifestyle they crave.
They are the first generation that engages socially more through a smart phone than their parents, who came of age with a Princess phone. What sets them apart from their parents and grandparents is the obvious computer driven learning and social media that has permeated their lives since childhood. They are behind the fall of the brick and mortar, they buy everything they need online. Once they know the fit of a particular brand, they no longer travel to that store. They are smart about their money, using Groupon deals to save as much as 50% off merchandise at J. Crew.
There is no shortage of information online about what they eat. Millennials are more fully engaged with their food than any other age group since … Continue Reading >>>